Small Business Online Setup Checklist

Why the basics beat the hacks

Most small businesses don't lose customers because their marketing isn't clever enough. They lose them because the basics aren't in place — wrong hours on Google, no easy way to enquire, no reviews, no clear online presence. Get this list sorted first.

The checklist

1. 1

   Google Business Profile

   Your free listing on Google Maps and Search. Get your name, address, hours, photos, and category right so local customers can find you.

2. 2

   A real business email

   An email at your own domain (you@yourbusiness.co.uk) looks more trustworthy than a personal Gmail or Outlook address.

3. 3

   An enquiry or booking link

   One link customers can tap to message you, request a quote, or book a slot — without phone tag.

4. 4

   A Google review link

   A direct link or QR code that drops customers straight onto your review screen, so leaving feedback takes seconds.

5. 5

   A simple online presence

   A clear one-page site or well-set-up profile that explains what you do, who you help, and how to contact you.

6. 6

   Customer handover documents

   A short doc with your logins, links, and key accounts kept in one safe place — so you stay in control of your own setup.

7. 7

   Basic security hygiene

   Strong unique passwords, two-factor authentication on important accounts, and a backup of anything you can't afford to lose.

How SteadyState IT can help

SteadyState IT runs through this checklist with small businesses in Birmingham, the West Midlands, and across the UK as a one-off setup. You get the essentials in place, your logins in your name, and a short handover guide so you stay in control. Clear pricing. No monthly contract.

• We work to your business, not a generic template.
• Plain English — no jargon, no upsells.
• You own everything we set up.